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Marty Roe of Diamond Rio owns one of our POW straps and has been wearing it since 2005. Once you own one of our straps, nothing else compares! The strap is created from belt leather that we soften with our own secret process, which causes it to literally mold to your body over time. The lettering is airbrush stenciled on, and we figured out years ago how to make our paint last a lifetime on leather, which was no easy feat! Kidskin overlays are used for the POW emblem. This POW Custom Guitar Strap can be replicated, contact jeri@jeridesigns.com if you want one custom created for you.